Instant collections
IMAI forमर्चेंडाइज़र और बायर
Build the range customers will choose.
Know Why Every SKU Exists
Give every product a clear customer, category, price point, and role within the assortment.
Pressure-Test Before Sampling
Compare products, colors, materials, and costs while the range can still change quickly.
Walk Into Line Review Ready
Bring the complete range, commercial logic, and recommended decisions into one visual review.
Keep the Idea Yours at every Stage
One connected story from creative territory to factory to launch and selling — direction, decisions, and details intact.
Build your Creative Direction- 01
Design with taste
Bring the brief, references, palette, materials, budget, and brand context into one starting point.
- 02
Manufacture with ease
Turn the approved direction into factory-ready specifications, measurements, and materials.
- 03
Sell with profit
Create launch assets with the real materials, colors, and product story intact.
Build and pressure-test the complete assortment
Organize the range by category, product type, delivery, color family, price point, and market.
Visual Assortment Builder
Spot missing products and repetition while seeing expected cost, retail price, and target margin.
Gap, Duplication, and Margin View
Create line sheets and presentations with imagery, colorways, materials, costs, prices, and market selections.
Buyer Presentation Builder
Merchandising & Buying FAQ
- Can we start with our existing range plan?
- Yes. Begin with current categories, styles, colorways, price points, markets, and targets, then turn the plan into a visual assortment.
- Can IMAI decide which products belong in the range?
- IMAI helps compare products, gaps, duplication, and commercial logic. Final selection remains a merchant and buyer decision.
- Can we see cost and margin while reviewing products?
- Yes. Expected cost, planned retail, and target margin can remain connected while teams compare materials, colorways, and alternatives.
- Can we build different ranges for different markets?
- Yes. Start with one master assortment, then adjust products, colorways, prices, and emphasis for regions, partners, stores, or digital channels.
Every product with a clear commercial role