Keep your toy development systems
Work alongside CAD, PLM, ERP, supplier, quality, compliance, licensing, PIM, DAM, and commerce systems while qualified teams retain engineering, play-testing, and safety responsibility.
業種から探す
IMAI forトイ
Turn one play idea into a complete toy line—hero product, variants, accessories, playsets, development records, packaging, and launch.
Figures & DollsPlushVehiclesPlaysetsPreschoolCollectibles
From one brief to the complete line
01
More concepts, faster
Explore more play and product directions before selecting what to develop.
02
Build the whole range together
Create the hero toy, variants, accessories, and playsets as one product world.
03
Fewer late changes
Carry approved decisions into development before prototypes and tooling.
Connected Workflow
One toy, connected from play brief to shelf
01
Define the Play
Set the audience, age range, play pattern, target price, sales channel, brand rules, and initial safety requirements.
02
Create the Hero Toy
Explore characters, forms, proportions, expressions, poses, colors, accessories, and play features.
03
Build the Product World
Develop companions, outfits, accessories, vehicles, playsets, exclusives, and collector variants.
04
Prepare and Launch
Organize product views, components, materials, BOMs, assembly, test-plan inputs, packaging, and retailer content.
Built for the Category
Design the whole play system
01
Play and audience
Intended age, play pattern, interaction, skill and supervision inputs, and repeat-play opportunities.
02
Product and range
Characters, silhouettes, scale, expressions, poses, accessories, features, and family variants.
03
Development and safety
Components, materials, dimensions, assembly, hazards, tests, warnings, and instructions.
04
Shelf and story
Packaging, assortments, retailer presentations, demonstrations, localization, and campaign video.
Your System of Record
Or connect the complete product world in My Drive
Keep play briefs, characters, licence references, products, components, materials, BOMs, packaging, suppliers, tests, warnings, tracking, retail data, imagery, instructions, and video together.
よくあるご質問
Toys FAQ
- Does IMAI replace play testing?
- No. IMAI can define play scenarios and organize feedback, but observing children and parents remains essential.
- Does IMAI replace toy CAD or engineering?
- No. Specialist systems and engineers remain responsible for mechanisms, geometry, tolerances, tooling, and manufacturing validation.
- Does IMAI certify toy safety?
- No. IMAI keeps requirements, test plans, reports, warnings, and approvals connected. Qualified teams and laboratories remain responsible.
- Can IMAI support licensed characters?
- Yes. Approved references, proportions, colors, brand rules, feedback, and approvals can remain connected to every product and variant.
One hero toy. A complete play world.