# IMAI Studio > AI design-to-content studio for apparel, footwear, and accessory brands. IMAI Studio is a product creation platform powered by three specialized AI agents — Design, Manufacturing, and Marketing — that work from a single shared understanding of your product. What takes 14 weeks with fragmented tools (designers, PLM software, sampling, photo studios) happens in one conversation. ## What IMAI does - **Design Agent**: Turn sketches, descriptions, or reference images into photorealistic product renders. Generate multiple colorways, material variations, and custom print patterns. - **Manufacturing Agent**: Generate production-ready tech packs with measurements, materials, construction notes, and multi-region FOB costing (Vietnam, China, India, Italy). - **Marketing Agent**: Create on-model photography, lifestyle scenes, studio shots, flatlays, and campaign content from the same product data. Consistent brand avatars, color accuracy, and brand DNA. ## How it works 1. Describe a product or upload a sketch/reference — the Design Agent produces photorealistic renders and variations. 2. The Manufacturing Agent turns the chosen design into a production-ready tech pack with specs and costing — nothing is re-entered. 3. The Marketing Agent generates on-model photography and campaign content from the same product truth. One conversation, three handoffs, no tool-switching. The design informs the tech pack; the tech pack informs the photography. ## Why IMAI - Replaces a fragmented stack (design tools + PLM + sampling + photo studios) with one workflow. - Every agent shares one product source of truth, so specs, colors, and brand stay consistent end to end. - Goes from concept to launch-ready assets in a single session instead of weeks. ## Key facts - Founded by Viola Schritter (Forbes 30 Under 30, ex-Luxele swimwear) - Headquarters: San Francisco, CA - Used by teams at enterprise fashion brands and manufacturers - Product categories: apparel, footwear, bags & accessories, expanding to beauty, home, and consumer goods - Pricing: Free trial, Starter ($20/mo), Pro ($100/mo), Ultra ($200/mo), Enterprise (custom) ## URLs - Homepage: https://www.imai.studio - Pricing: https://www.imai.studio/pricing - How It Works: https://www.imai.studio/how-it-works - AI Agents: https://www.imai.studio/agents - For Brands: https://www.imai.studio/for-brands - For Manufacturers: https://www.imai.studio/for-manufacturers - For Agencies: https://www.imai.studio/for-agencies - Insights (blog): https://www.imai.studio/insights - Contact: https://www.imai.studio/contact ## Social - Instagram: https://www.instagram.com/imailab - LinkedIn: https://www.linkedin.com/company/imai-studio - Product Hunt: https://www.producthunt.com/products/imai-studio