IMAI forMerchandisers e compradores

Build the range customers will choose.

Casos de uso

Por que Merchandisers e compradores usam a IMAI

Build the range customers will choose.

Give every product a clear customer, category, price point, and role within the assortment.

Visual Assortment Builder

Organize the range by category, product type, delivery, color family, price point, and market.

Compare products, colors, materials, and costs while the range can still change quickly.

Gap, Duplication, and Margin View

Spot missing products and repetition while seeing expected cost, retail price, and target margin.

Bring the complete range, commercial logic, and recommended decisions into one visual review.

Buyer Presentation Builder

Create line sheets and presentations with imagery, colorways, materials, costs, prices, and market selections.

Do conceito ao cliente

Sua ideia continua sua em cada etapa.

Uma história conectada da criação à fábrica, ao lançamento e à venda, mantendo a direção, as decisões e os detalhes.

01
Crie com bom gosto
Reúna briefing, referências, paleta, materiais, orçamento e contexto da marca em um único ponto de partida. Explore coleções, tendências e sua visão na IMAI.
02
Produza com facilidade
A direção aprovada fica pronta para a fábrica hoje: especificações, medidas e materiais nos seus próprios modelos e termos.
03
Venda com lucro
O produto chega no prazo e com o custo planejado. Crie materiais de marketing com materiais reais, cores reais e histórias reais.

Perguntas frequentes

Can we start with our existing range plan?: Yes. Begin with current categories, styles, colorways, price points, markets, and targets, then turn the plan into a visual assortment.
Can IMAI decide which products belong in the range?: IMAI helps compare products, gaps, duplication, and commercial logic. Final selection remains a merchant and buyer decision.
Can we see cost and margin while reviewing products?: Yes. Expected cost, planned retail, and target margin can remain connected while teams compare materials, colorways, and alternatives.
Can we build different ranges for different markets?: Yes. Start with one master assortment, then adjust products, colorways, prices, and emphasis for regions, partners, stores, or digital channels.

Every product with a clear commercial role

IMAI Studio