Instant collections

IMAI forMerchandisers & Buyers

Build the range customers will choose.

Use cases

Why Merchandisers & Buyers Use IMAI

Build the range customers will choose.

A range organized by customer, category, price, and role

Know Why Every SKU Exists

Give every product a clear customer, category, price point, and role within the assortment.

Visual Assortment Builder

Organize the range by category, product type, delivery, color family, price point, and market.

Products, colorways, materials, and costs compared before sampling

Pressure-Test Before Sampling

Compare products, colors, materials, and costs while the range can still change quickly.

Gap, Duplication, and Margin View

Spot missing products and repetition while seeing expected cost, retail price, and target margin.

A complete visual assortment prepared for line review

Walk Into Line Review Ready

Bring the complete range, commercial logic, and recommended decisions into one visual review.

Buyer Presentation Builder

Create line sheets and presentations with imagery, colorways, materials, costs, prices, and market selections.

From Concept to Customer

Keep the Idea Yours at Every Stage.

One connected story from creative territory to factory to launch and selling — direction, decisions, and details intact.

Build your Creative Direction

01
Design with Taste
Bring the brief, references, palette, materials, budget, and brand context into one starting point. Explore collections, trends, and your vision in IMAI.
02
Manufacture with Ease
The approved direction becomes factory-ready today: specs, measurements, and materials in your own templates and terminology.
03
Sell with Profit
The product arrives on time and on the number you planned. Create marketing assets with real materials, real colors and real stories.

Get Started with IMAI Now

Creative Leaders Using IMAI

What our users say

"Been burned by every ‘AI for fashion’ tool but this one actually knows our color standards. Picked a colorway, factory matched it first try, didn’t have to send a single lab dip correction."

Creative Director | Contemporary Womenswear Brand

"The approve button actually starting the tech pack is the first AI feature that saved my team real hours. My technical designer didn’t believe me until she saw the BOM draft sitting in her queue."

Design Lead | Outerwear Studio

"Showed the cost next to every fabric while I was still sketching. Killed my two most expensive ideas on day one instead of week six. Honestly worth it for that alone."

Founder | Independent Fashion Label

Frequently Asked Questions

FAQ

Can we start with our existing range plan?: Yes. Begin with current categories, styles, colorways, price points, markets, and targets, then turn the plan into a visual assortment.
Can IMAI decide which products belong in the range?: IMAI helps compare products, gaps, duplication, and commercial logic. Final selection remains a merchant and buyer decision.
Can we see cost and margin while reviewing products?: Yes. Expected cost, planned retail, and target margin can remain connected while teams compare materials, colorways, and alternatives.
Can we build different ranges for different markets?: Yes. Start with one master assortment, then adjust products, colorways, prices, and emphasis for regions, partners, stores, or digital channels.

Every product with a clear commercial role

Build a range worth backing.

Build your next range Book a merchandising demo