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IMAI for美妝與個人保養

Turn consumer signals into product concepts, formula briefs, packaging directions, variants, and launch content.

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From consumer need to product line

  1. 01

    Find stronger opportunities

    Turn consumer behavior, reviews, and unmet needs into differentiated directions.

  2. 02

    Build complete lines faster

    Develop products, routines, shades, scents, sizes, and packaging around one opportunity.

  3. 03

    Launch defensible claims

    Connect every product promise to approved evidence and the correct product version.

Connected Workflow

From opportunity to launch

  1. 01

    Define the Consumer Need

    Capture the consumer, routine, market, price, channel, benchmark, and intended benefit.

  2. 02

    Build the Product Line

    Explore formats, textures, ingredient directions, shades, scents, and complementary products.

  3. 03

    Develop Product and Packaging

    Organize formula briefs, samples, packaging components, applicators, costs, and market variants.

  4. 04

    Test and Approve

    Connect stability, microbiological, safety, compatibility, efficacy, and consumer-test results to each version.

  5. 05

    Launch Every Market

    Organize ingredients, warnings, claims, artwork, and market records, then create channel-ready content.

Built for the Category

The formula, pack, and promise must match

  • 01

    Consumer insight

    Connect unmet needs, routines, markets, price points, channels, and intended benefits.

  • 02

    Formula direction

    Organize formats, textures, ingredient directions, shades, scents, samples, and variants.

  • 03

    Packaging and evidence

    Keep compatibility, stability, safety, efficacy, artwork, and approval records with the product.

  • 04

    Market launch

    Carry approved ingredients, warnings, claims, pages, campaigns, creator briefs, and video forward.

Your System of Record

Keep your beauty and regulatory systems

Continue using formulation, LIMS, PLM, ERP, QMS, regulatory, artwork, PIM, DAM, and commerce systems. Qualified chemists and specialists retain approval responsibility.

Or use My Drive as the complete product record

Keep consumer insights, formula briefs, variants, packaging, samples, tests, safety records, evidence, approvals, market records, launch content, and feedback connected.

常見問題

Beauty & Personal Care FAQ

Can IMAI create cosmetic formulas?
IMAI supports ingredient research and formula briefs. Qualified cosmetic chemists formulate and approve the product.
Can it manage shades, scents, and variants?
Yes. Every shade, scent, size, package, and market version can remain connected to the correct product record.
Can IMAI validate safety or claims?
No. It organizes requirements and evidence. Qualified specialists perform testing and claim substantiation.
Can approved products create launch content?
Yes. Use approved product information for retailers, marketplaces, education, campaigns, creator briefs, and videos.

Bring one live product brief

Build the complete line around the next beauty need.